X
BRAND ANNOUNCEMENT FILM / 2025
The future of sports is now
Lead Promo Editor
ABOUT THE PROJECT
ADVANCING THE FUTURE OF SPORTS PERFORMANCE
A brand announcement film highlighting Sony's acquisition of a majority stake in STATSports, a leader in athlete monitoring and performance analysis. The collaboration brings together optical and wearable tracking technologies to unlock new possibilities in sports performance analytics.
Responsible for the editorial execution of the promotional film, shaping the narrative through purposeful sequencing, precise pacing, and seamless visual transitions. Brought together sports footage, technology-driven visuals, and sound design to communicate the significance of the acquisition, delivering a cohesive brand announcement that reflects Sony's continued investment in sports technology and innovation.