A brand announcement film celebrating the integration of Pulselive into Beyond Sports, marking a new chapter in digital sports innovation under Sony. Spearheaded the creative development from concept to execution, shaping the visual narrative, directing on-screen talent, and overseeing cinematography, lighting, and shot composition. Translated a complex corporate transition into a compelling brand story, introducing the new .DIGITAL and .PLAY divisions while establishing a cohesive visual identity that reflects Beyond Sports' expanded capabilities and vision for the future of sports entertainment.

Campaign Official Promo (1.8 million views) →