IT BEGINS WITH AN IDEA
LIGHTS, CAMERA, IMAGINATION!
〰️
LIGHTS, CAMERA, IMAGINATION! 〰️
A New Step Forward in Sports Fan Engagement
Served as Director, Director of Photography (DOP), and Creative Producer for the Sony’s announcement film marking the integration of Pulselive into Beyond Sports. Spearheaded the creative development from concept to execution, shaping the visual narrative, directing on-screen talent, and overseeing cinematography, lighting, and shot composition. Translated a complex corporate transition into a compelling brand story, introducing the new .DIGITAL and .PLAY divisions while establishing a cohesive visual identity that reflects Beyond Sports' expanded capabilities and vision for the future of sports entertainment.
Campaign Official Promo (1.8 million views): here
ESPN’S MONSTERS FUNDAY FOOTBAL
Led the editing and post-production of the ESPN’s Monsters Funday Football promotional video, celebrating the third installment of ESPN's animated NFL broadcasts. A collaboration between ESPN, the NFL, Sony, and Beyond Sports, the project brought live football into the world of Monstropolis, inspired by Disney and Pixar's Monsters, Inc. The promotional edit captured the excitement, playful energy, and cinematic appeal of this innovative broadcast, combining cutting-edge sports technology with iconic Pixar storytelling to connect with a new generation of football fans.
NHL HOCKEYVERSE
Served as Lead Editor for the NHL HOCKEYVERSE promotional video, showcasing a series of five fully animated alternate NHL broadcasts that transformed live hockey into immersive, team-inspired experiences. Crafted a dynamic, high-energy edit highlighting custom environments, unique in-game events, and personalized goal celebrations, bringing together cutting-edge sports technology and creative storytelling to engage a new generation of hockey fans.
REC101 x POESIAT & KATER: Brewery rave
REC101 Events, a startup event organization had managed to rent out a whole brewery for 5 hours. A sold-out techno event with 200 attendees. The rest is history.
the italian stallion
The photoshoot for Everlast from a friendly boxing match by a local boxer - Lorenzo Contini from Rome, Italy. Why not recreate some of Rocky’s famous shots with a silverstone style?
Selana - founderfuel.vc
Not your typical office space promo from Troy DeTroit: Literally just the 2 Forbes 30 under 30 founders with their employees messing around in the office and there happens to be a camera.
the it solutions - office promo
Your typical office promo of an IT company in Rijswijk, where we turn regular employees into moviestars
FOR ATHLETES, BY ATHLETES
The commercial featured a new sports performance app for professional athletes made by PULSE. With AI-driven technology and seemless hardware sensors, PULSE enables athletes to reach their maximum potential through comprehensive health & performance monitoring.
DREAM TEAM
One of the newest initiative from VU’s Entrepreneurship and Impact program, titled: “Dream Team”, where students can collaborate with VU researchers to address a real societal challenge. The commercial was shot guerilla style, within 3 hours. Also featured on LinkedIn: click here
BRINGING VIETNAMESE CULTUre INTO FASHION
The video was made for NOM NA, a recent clothing brand based in Vietnam, filmed during their first ever photoshoot featured their newest collection that highlights lighthearted and unconventional cultural practices and gaming traditions during the Vietnamese Lunar New Year.
The commercial reached 57.1k views, 11.2k likes on TikTok: here
BULK: BECOME
The spec ad was filmed during my undergraduate days at the Universiteit van Amsterdam. Shot on the misty shores of Zandvoort, the commercial featured the BULK apparel such as gloves, training shirt and
The commercial was not sponsored or affliated with BULK in anyway.
For this series, I decided to let the colors and vibrant tones of life to tell my story, rather using the conventional ways of cinematics and shots. I Am:sterdam serves as a heartfelt ode to the unwavering companionship of those who stood beside me through the toughest of times, navigating through a tapestry of memories and experiences over the span of a remarkable year.
If you ever found yourselves stumbling in one of those stormy nights and rainy days, just remember:
“It’s always sunny in Amsterdam.”
