OFFICIAL PROMO / 2023
LUNAR NEW YEAR COLLECTION
Videographer | Editor
ABOUT THE PROJECT
A PLAYFUL CELEBRATION OF VIETNAMESE CULTURE
A fashion promotional video created for NOM NA, an independent clothing brand based in Vietnam, during its inaugural collection photoshoot. Inspired by the spirit of Tết, the Vietnamese Lunar New Year, the collection celebrates cultural traditions through a playful and unconventional perspective, drawing on familiar festive activities and traditional games.
Filmed alongside the brand's first photoshoot, the video captures the collection's distinctive personality through candid moments, expressive compositions, and a lighthearted visual approach. Blending contemporary fashion with nostalgic cultural references, the visuals reflect NOM NA's creative identity and its modern interpretation of Vietnamese traditions.
OFFICIAL PROMO | TIKTOK
CINEMATOGRAPHY | SELECTED FRAMES