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BEHIND-THE-SCENES TECH EXPLAINER / 2025
LET’S PLAY BASEBALL
Director | DOP | Lead Editor
ABOUT THE PROJECT
BEHIND THE TECHNOLOGY OF A NEW BASEBALL EXPERIENCE
A behind-the-scenes technology explainer exploring Let's Play Baseball – Sanrio Characters and the Dreamy Game, a world-first alternative baseball broadcast proof of concept developed through a collaboration between NPB Enterprise, Sony, and Sanrio. Combining Hawk-Eye's optical tracking technology with Beyond Sports' real-time 3D visualization, the project transforms professional baseball action into an animated experience featuring iconic Sanrio characters.
Directed, filmed, and edited the behind-the-scenes feature, overseeing the visual approach from production through post-production. Through purposeful cinematography, structured storytelling, and technical demonstrations, the film offers an accessible look at the technology and creative processes behind the broadcast, highlighting how real-world sports data can be transformed into engaging animated experiences for a new generation of baseball fans.